Rise

Check out an exclusive sneak peek of our first confirmed sessions on the agenda for Medicare Marketing & Sales Summit, taking place February 24-26, 2025 in San Juan, Puerto Rico. 

MMS 2025 offers a tailored experience to elevate your strategies and help you thrive in the highly-competitive health care landscape. 

 

Trends in Medicare Consumer Shopping and Switching  

• Explore findings from Deft’s latest research and how it can impact AEP strategy   

• Discover and analyze new findings on Medicare shopping and switching  

• Learn benefit preference trends in preparation for AEP in 2025 

 

George Dippel, President  
Deft Research  

  

Multicultural Marketing & Sales 

• Gain insight into the Hispanic demographic, social and cultural influences, and general consumer behavior 

• Explore demographic health care trends and digital behavior, including social media influence 

• Unpack generational and cultural trends and discuss key takeaways and recommendations  

 

Andrea Urena
AmeriHealth Caritas 

Chris Javor
AmeriHealth Caritas 

 

David vs. Goliath: What Local and Regional Plans Must Do to Compete with the National Plans 

• Review the importance of the local brand as a differentiator 

• Leverage local provider relationships to set your plan apart 

• Recognize the importance of a targeted product strategy 

• Consider growth and expansion prospects during disruptive times 

 

Panelists: 

Theresa Lauer, Vice President, Sales & Marketing—Medicare 
Independence Blue Cross 

Keith Peiffer, Vice President, Senior Market Segment Leader
Blue Cross and Blue Shield of Nebraska 

Ron Hirasaki, VP, Product Management & Marketing Sales 
Christus Health Plan 

Matt Orlando, VP of Health Plan Products
Martin's Point Health Care 

 

Pre-Conference Workshop*: Breaking Through the Noise: Creating Memorable Sales Experiences in Health Care   

In this interactive and engaging workshop, participants will create the following: 

• Improved understanding of how the human mind processes information 

• Targeted plan for enhancing communication skills internally and externally to improve sales and marketing 

• Developed toolkit for creating memorable interactions 

During this workshop, networking and brainstorming will be fostered to honor the brilliance in the room. 

 

Dr. Christie McMullen 
CEO: AIM...Analyze, Improve, Move

*Additional Registration Fee Required

 

 

MEET US IN SUNNY PUERTO RICO... FEBRUARY 24-26, 2025 | PUERTO RICO CONVENTION CENTER

REGISTER HERE