Medicare Marketing & Sales Summit | A RISE Health Conference

Get Fresh AEP Tactics and Compliance Insights!

The Medicare Marketing & Sales Summit (MMS) is the marquee event in the Medicare Advantage space, and in 2026, we’re bringing the event to Las Vegas, the entertainment capital of the world, for our 19th annual conference at Caesars Palace. As the premier gathering for Medicare Advantage sales, marketing, member experience, and product design professionals, MMS offers a unique platform to gain fresh insights and actionable tactics that will enable you to stay ahead of competitors, drive growth, and differentiate your organization in an increasingly competitive market.

Don't miss updated content covering these ever evolving topics:

Compliance and Regulation

Member Retention and Engagement

Innovative Marketing Tactics

Product Design and Strategy

Secure your spot at MMS today and unlock the full potential of your marketing, sales, and product strategies. You’ll leave the summit with fresh insights, new strategies, and an expanded network that will drive your organization’s success in the years to come.

Who Should Attend

The Medicare Marketing & Sales Summit attracts over 550 leaders and senior executives in the managed care space with content relevant to a variety of professions from entry to mid-level and up through the c-suite.

JOB FUNCTIONS

Marketing
Sales & Business Development
Product Design & Development
Member Engagement
Government Programs
Product Management
Enrollment
Broker Management
Customer Experience & Customer Service
Consumer Engagement
Business Development
Innovation & Growth
Legal & Policy

COMPANY TYPES
Medicare Advantage, Commercial, and Medicaid Health Plans
Prescription Drug Plans
Field Marketing Organizations
Third Party Administrators
Customer Relationship Management Platforms
Brokers & Agents
Health Care Providers & Medical Groups
Start-ups launching a Medicare Advantage or Prescription Drug Health Plan
Service Providers and Consultants

Top Reasons To Attend

There is a reason your peers join us year after year. Your colleagues attended our 2025 event to:

Experience exciting new keynote speakers, a powerful, jam-packed agenda, and the magic of Puerto Rico in colorful San Juan
Hear from Deft Research on their latest research findings and how it can impact AEP strategy
Review post-AEP reflections and consider forecasted future outlook for health plans, including balancing member value and plan viability
Take away the latest innovations for local and regional plans to compete successfully in a crowded marketplace
Develop a targeted plan for enhancing communication skills internally and externally to improve sales and marketing during a brand-new workshop
Discover the latest trends in plan benefits to help ensure you’re competitive next AEP
Discuss changes to sales channel systems and processes for improved management and engagement
Gain crucial insight into the minority demographics, social and cultural influences, health care trends, and digital behavior to improve sales and marketing outreach

“You have so many people in the community and you have so many people in this industry with so much knowledge, so you come here and you absorb it like a sponge and then you try to dissect it and put it in place.”

State Medicare Leader, Centene

“...we knew there were things we could do better. When I look at the content areas here, I found that the content that this conference offered really matched the needs that we have in our department.”

Director of Multichannel Marketing, Horizon Blue Cross Blue Shield of New Jersey

“ I definitely loved all of the research and data. It really helped get my mind going and thinking about ways we can better market and also reach our potential members.”

Enrollment Manager, Legacy Health Plan

“ I had a really wonderful time. This was my first conference with you, and it exceeded my expectations.”

SVP Sales, ATRIO Health Plans

Rise

February 25-27, 2026

Las Vegas

“You have so many people in the community and you have so many people in this industry with so much knowledge, so you come here and you absorb it like a sponge and then you try to dissect it and put it in place.”

“...we knew there were things we could do better. When I look at the content areas here, I found that the content that this conference offered really matched the needs that we have in our department.”

“ I definitely loved all of the research and data. It really helped get my mind going and thinking about ways we can better market and also reach our potential members.”

“ I had a really wonderful time. This was my first conference with you, and it exceeded my expectations.”